Product creation & enrichment
From raw supplier file to approved, enriched product.
Elke creates products from suppliers' CSV, Excel and XML files or emails, matches each item against your existing assortment and enriches it with sales-ready copy and images using AI. The content team quality-checks in one view, and approved products flow on to your PIM. No double entry, no enrichment in two systems.
Try it yourself
What it does
- Ingests supplier data in every common format, CSV, Excel, XML and mail, and recognises templates automatically.
- Matches each item to the assortment on EAN, item number and name, so duplicates are caught before they are created.
- Writes brand-true product copy and generates both packshot and lifestyle images, with approve or regenerate per field.
- Enforces your own product-family rules and required fields automatically, so only complete products can be approved.
Integrations
We connect to what you use. The systems below are examples, not a fixed list, and are set up per customer.
Functions in depth
Import & match
Drag in a supplier file, and the wizard recognises the template, maps columns and runs a dry-run. Each item is checked against the assortment, and you decide per row whether to link, create new or skip.
Enrich with AI
Elke pulls facts from Garden Connect and existing data, then writes descriptions, sign and shelf copy in your tone of voice and generates packshot and lifestyle images. All built on an editable brand voice and a banned-words dictionary.
Quality-check & approve
The content editor approves or regenerates copy and images field by field. A hard gate ensures the product family and all required fields are in place before an item can be marked ready.
Send to PIM & media bank
Approved products flow on as complete records: copy and specs to Perfion, images to Kontainer with a reference back on the item. Every action is logged.
Elke is always wired into your systems
Behind every skill, Elke is connected directly to your tools, so she sees and follows everything in real time. That is why she can reply with real data, act across systems and always stay on top of each skill, not from guesswork, but from what is actually happening in your business.
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Want to see it live?
In 30 minutes we walk through the skill and show how it could work for you.