Home, DIY & living
Broad assortment, heavy goods, inspiration sells.
From furniture and home textiles to tools and building materials: a vast assortment with many suppliers and uneven data. Elke unifies it into one catalogue, turns flat shots into interior scenes and keeps the heavy goods under control.
- A vast assortment with many suppliers and uneven data.
- Expensive lifestyle shoots for furniture and interior.
- Heavy items make wrong buys and returns costly.
- Enrichment unifies supplier data into one consistent catalogue.
- The photo skill builds interior scenes from packshots.
- Purchasing and BI keep heavy goods and tied capital in check.
Clean data first, then the images
A wide assortment from many suppliers stands or falls on whether the product data is consistent. Enrichment and photo come first here, with the overview on top, so heavy goods do not tie up capital unnoticed.
Product creation & enrichment
From raw supplier file to approved, enriched product.
Elke creates products from suppliers' CSV, Excel and XML files or emails, matches each item against your existing assortment and enriches it with sales-ready copy and images using AI. The content team quality-checks in one view, and approved products flow on to your PIM. No double entry, no enrichment in two systems.
What it does
- Ingests supplier data in every common format, CSV, Excel, XML and mail, and recognises templates automatically.
- Matches each item to the assortment on EAN, item number and name, so duplicates are caught before they are created.
- Writes brand-true product copy and generates both packshot and lifestyle images, with approve or regenerate per field.
- Enforces your own product-family rules and required fields automatically, so only complete products can be approved.
Integrations
We connect to what you use. The systems below are examples, not a fixed list, and are set up per customer.
Elke is always wired into your systems
Behind every skill, Elke is connected directly to your tools, so she sees and follows everything in real time. That is why she can reply with real data, act across systems and always stay on top of each skill, not from guesswork, but from what is actually happening in your business.
Shall we show you how?
In 30 minutes we walk through the platform live and show what it could look like in your industry.