Fashion & apparel
New collections, many variants, high return rate.
Fashion runs on new collections, fast seasons and a sea of colour and size variants. Elke keeps it all in order, from product creation to returns handling.
- Hundreds of new styles per season to create and enrich.
- Return rates of 25-40% eat your margin.
- Consistent product photography is expensive and slow.
- Auto-creation from EAN with colour, material and size.
- Customer service handles exchanges and returns automatically.
- Packshots become lifestyle shots and social video in seconds.
Speed from collection to shelf
A new collection is hundreds of variants that have to be created, photographed and sold before the season is over. Product creation and photo decide how fast you reach the market, and customer service takes the returns that follow.
Product creation & enrichment
From raw supplier file to approved, enriched product.
Elke creates products from suppliers' CSV, Excel and XML files or emails, matches each item against your existing assortment and enriches it with sales-ready copy and images using AI. The content team quality-checks in one view, and approved products flow on to your PIM. No double entry, no enrichment in two systems.
What it does
- Ingests supplier data in every common format, CSV, Excel, XML and mail, and recognises templates automatically.
- Matches each item to the assortment on EAN, item number and name, so duplicates are caught before they are created.
- Writes brand-true product copy and generates both packshot and lifestyle images, with approve or regenerate per field.
- Enforces your own product-family rules and required fields automatically, so only complete products can be approved.
Integrations
We connect to what you use. The systems below are examples, not a fixed list, and are set up per customer.
Elke is always wired into your systems
Behind every skill, Elke is connected directly to your tools, so she sees and follows everything in real time. That is why she can reply with real data, act across systems and always stay on top of each skill, not from guesswork, but from what is actually happening in your business.
Shall we show you how?
In 30 minutes we walk through the platform live and show what it could look like in your industry.