Electronics & gaming
Dense specs, fast launches, price wars.
Electronics and gaming are about precise specifications, fast product launches and cut-throat pricing. Elke keeps specs correct, answers technical questions and gives a sharp view of the true margin.
- Dense technical specs must be 100% correct.
- Fast launches demand lightning-quick product creation.
- Cut-throat price competition squeezes the margin.
- Enrichment extracts and validates specs from datasheets.
- Customer service answers technical questions instantly.
- The BI cockpit shows true margin per item, not just revenue.
The specs have to be right, every time
Specifications sell the product, and errors in them cost returns and trust. Enrichment and customer service carry this industry, while the overview shows what is actually earned when price pressure squeezes the margin.
Product creation & enrichment
From raw supplier file to approved, enriched product.
Elke creates products from suppliers' CSV, Excel and XML files or emails, matches each item against your existing assortment and enriches it with sales-ready copy and images using AI. The content team quality-checks in one view, and approved products flow on to your PIM. No double entry, no enrichment in two systems.
What it does
- Ingests supplier data in every common format, CSV, Excel, XML and mail, and recognises templates automatically.
- Matches each item to the assortment on EAN, item number and name, so duplicates are caught before they are created.
- Writes brand-true product copy and generates both packshot and lifestyle images, with approve or regenerate per field.
- Enforces your own product-family rules and required fields automatically, so only complete products can be approved.
Integrations
We connect to what you use. The systems below are examples, not a fixed list, and are set up per customer.
Elke is always wired into your systems
Behind every skill, Elke is connected directly to your tools, so she sees and follows everything in real time. That is why she can reply with real data, act across systems and always stay on top of each skill, not from guesswork, but from what is actually happening in your business.
Shall we show you how?
In 30 minutes we walk through the platform live and show what it could look like in your industry.