Photo & video
From product photo to finished campaign.
Elke turns raw product photos, even mobile shots, into professional packshots, on-model studio images, campaign visuals and short video clips. Everything is generated natively in the chosen format and resolution, gathered on the individual product card and run through an approval flow before it is exported to your systems.
A selection of what's possible
Every setup is unique and built for you. Below you can see how the competence works in practice: how you use generative AI to create environment images, models and product images alike, tailored to your own systems and workflows.
Try it yourself
On model
PackshotThe effect, in numbers.
AI copy, AI images and AI video against AI copy and the supplier's own photos. Everything else was the same.
- AI enhanced products5,1%AI copyAI imageAI video
- Normal products3,6%AI copySupplier photo
higher conversion when the video sits as the first media
more people bought after seeing video in the product grid
return rate with the latest AI model, against 15% with packshot only
A split test in one shop across roughly 35,000 orders. The numbers hold for that shop, that assortment and that period.
See the full caseFrom a phone photo to complete product content
See in the video below how two quick phone shots turn into a professional packshot, and how the workflow unfolds the whole product story in practice into images, video, copy and specs.
Generating packshot
Cutting out and correcting light
Embroidered blouse, pink
Light pink blouse with fine embroidery details, a round neck and long sleeves. A feminine layer that suits both everyday and dressed-up looks.
- Soft, airy fabric with broderie anglaise
- Tie belt at the waist and elastic at the cuffs
PackshotFrom AI prompt to finished campaign image
See the process in practice: how easily you create realistic background environments with generative AI, blend them with your model and refine the finished campaign image through simple prompts.
Assets · Environments
Create an environment image
The result appears here
Elke builds the scene while you stay in the same view.
How we handle AI generated material
Transparency matters to us. The digital marking that shows where the content came from stays in the files themselves, so it travels with them into your systems. And we keep our page on the requirements for AI generated content up to date, so you can look the questions up as they come. Responsibility for what is published always sits with whoever publishes it.
See the rules for AI generated contentWhat it does
- From product photo to packshot, model, campaign or scene, including a batch per camera angle in one click.
- Colour swaps on solid colours, interactive fine-tuning and full version history with undo.
- Short 5 or 10 second video clips from a start and end frame, with control of motion and scene.
- A model library of saved personas and an outfit builder that layers multiple garment references in the right order.
Integrations
We connect to what you use. The systems below are examples, not a fixed list, and are set up per customer.
Functions in depth
Import from multiple sources
Products come from Plytix and assets from Kontainer, or upload mobile photos directly. Everything gathers on one product card with status, media and version history.
Batch generation per angle
Elke generates one job per camera angle, front, back and close-up, in parallel. Category, formats and resolution are chosen before generation, and the image is created natively in the format with no later cropping.
Pipeline & approval
Generated content enters a pipeline with pending, approved and rejected plus bulk actions. Approved content is exported back to Plytix and Kontainer with automatic file naming.
Playground & styles
A sandbox to combine images and references in a free prompt, chat toward a result and save winning combinations as shareable styles.
Elke is always wired into your systems
Behind every skill, Elke is connected directly to your tools, so she sees and follows everything in real time. That is why she can reply with real data, act across systems and always stay on top of each skill, not from guesswork, but from what is actually happening in your business.
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Want to see it live?
In 30 minutes we walk through the skill and show how it could work for you.