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Business Intelligence

The whole business P&L in one cockpit.

A single cockpit that consolidates accounting, the webshop, physical stores and ad spend into one reconciled truth. Every dashboard reconciles against the same P&L, so KPIs, contribution margin and profit per order always agree. Built for both pure e-commerce and retail groups with multiple brands and channels.

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How it works

From scattered numbers to one reconciled truth, and on to decisions.

  1. 1

    Real-time cockpit

    One overview with KPI cards for revenue, gross margin, EBITDA, orders and online share, plus interactive charts for revenue vs. budget vs. last year, consolidated across brands and channels.

  2. 2

    Contribution margin CM1-CM3 & true profit per order

    A waterfall from net revenue to EBITDA: CM1 after goods, CM2 after shipping and payment, CM3 after marketing. Broken down to profit per order type, so the average doesn't hide reality.

  3. 3

    What-if simulator

    Pull levers for spend, conversion, order value, return rate and cost of goods and see the impact on revenue, EBITDA and margin live. The model accounts for diminishing returns and fixed costs.

  4. 4

    Board report & forecast

    A finished board report with an executive summary, KPIs, deviations and the most and least profitable products, ready for PDF. Plus a 12-month forecast with uncertainty bands.

Try it

An interactive preview of the skill. Click around.

Live · P&L cockpitROAS 3.40
Revenue
1.32M
EBITDA
341,800 DKK
▲ 0k
EBITDA margin
25.9 %
Contribution margin → EBITDA
Rev.CM1CM2CM3EBITDA
What-if simulatorMarketing spend: 100,000 DKK
Effect on EBITDA vs. today:+0 DKK

What it does

  • One reconciled truth: from net revenue and the P&L down to contribution margin CM1, CM2 and CM3 and profit per individual order.
  • Unites ERP, e-commerce and ad platforms in the same view, tying spend directly to the bottom line with MER, CAC, LTV:CAC and ROAS per channel.
  • AI-generated insights that point to strengths, opportunities and risks with concrete recommendations.
  • A what-if simulator with live impact on the bottom line and a board report ready for PDF.

Works with

We connect to what you use. The systems below are examples, not a fixed list, and are set up per customer.

One reconciled truth

Every dashboard reconciles to the same income statement, so a KPI means the same everywhere. The insights are recommendations. The decision is yours.

Used in, among others

See your own numbers in one cockpit.

In 30 minutes we show you the skill with your own systems and data.

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