Integrations · Marketing & ads

Google Ads

Reads and analyses · Acts

Elke analyses your Google Ads account and can create and adjust campaigns, keywords and budgets.

What Elke does in Google Ads

features in total
8
features in total
read and analyse
4
read and analyse
act
4
act

Reads and analyses

  • Analyzes campaigns, ads and keywords
  • Reads search terms, audiences and demographics
  • Tracks Performance Max and Shopping by product
  • Shows change history and Google's recommendations

Acts

  • Creates campaigns, ads and asset groups
  • Pauses and enables campaigns and ads
  • Adds keywords and negative keywords
  • Adjusts budgets, bidding and schedules

Data Elke works with

  • Campaigns
  • Ad groups
  • Keywords
  • Search terms
  • Audiences
  • Asset groups
  • Budgets
  • Change history

Write access is switched on system by system and role by role. Without it, Elke only reads.

Ask, for example

  • Which search terms cost money without converting?
  • How is Performance Max doing per product?
  • Add these keywords as negatives across the account.

Good to know

  • New campaigns are created paused, so you decide when they start.