Knowledge Cotton Apparel went from three weeks to one minute per image.

We used to send our products to an external agency. For 1,500 images, shipping, photography, retouching and coordination back and forth took around three weeks, and we only saw the images once they were finished.

With Elke, it takes a minute. We see what we give the system and what we get back in the same instant. So we are in control of the image ourselves, and that is ultimately what determines whether a product sells.

94% of the images are approved on the first attempt, even when we give it a fairly ordinary image to work with. And it requires almost no training. You just need to know to take a front, a back and a detail shot. It is a game changer.